What if the signal behind a product never stopped moving?
Wave-Form is a speculative identity and expression system for adidas Bespoke Project:R.A.P. (Radical Athlete Perception). Data here isn't a number on a chart. It's fluid, taking the shape of whatever it touches. A footprint. A scan. A lattice. The same wave, repeating at every scale, never twice the same.
Wave-Form is a speculative identity and expression system for adidas Bespoke Project:R.A.P. (Radical Athlete Perception). Data here isn't a number on a chart. It's fluid, taking the shape of whatever it touches. A footprint. A scan. A lattice. The same wave, repeating at every scale, never twice the same.
CATEGORY
Sport | Innovation | Speculative
SKILLS
Brand Identity
Art Direction
Concept Development
Typography
Motion Design
Visual Storytelling
Research
Brand Identity
Art Direction
Concept Development
Typography
Motion Design
Visual Storytelling
Research
CONTEXT
Bespoke is adidas' technology platform for creating tailored products for specific athletes and sports. I chose Project:R.A.P. because, with little publicly documented so far, it felt newer and less explored than other innovation stories.
RESEARCH
From athlete > data > structure.
Biomechanical and kinematic data show how an athlete moves, loads and interacts with the ground. But performance is not only mechanical. Stability, pressure, touch and sensory perception also become part of the design input. That data is turned into parametric lattice structures, tuned by zone, athlete and sport.
This raised one question: what if that continuous flow of information became the visual language itself?
THE IDEA
THE IDEA Wave-Form, experienced in four states
VISUAL SYSTEM
Typography
PP NeueBit, a pixelated monospace typeface, represents raw data and metrics. It works next to FG and Denton without competing with them.
Color
Inspired by scanning and printing processes
Graphic Forms
Unique. Responsive. Adaptive.
Motion
Motion carries the same idea of continuous transformation. The form is never static. It responds, shifts and recalibrates.
Applications
This is a speculative project created as a creative task. It is not affiliated with, commissioned or endorsed by adidas. All trademarks belong to their owners.