A meditation app that provides sleep improvement, stress reduction, builds mental resilience, and several other benefits. The Berlin-based digital health platform offers mindfulness training and guided meditation sessions.
Project Info
Skills: Brand Identity | Logo Design | Design System | Editorial Design | Marketing Collateral
Category: Wellbeing / Digital Health
Category: Wellbeing / Digital Health
Context
Helthium is an online platform that produces 40 + different meditation courses which help workers overcome challenges such as anxiety, burnout, depression, stress and concerns due to remote work, trouble sleeping, and relationship issues.
Challenge
Helthium require an identity that effectively communicates the benefits of the platform such as stress reduction, mental resilience, and sleep improvement. The identity should convey calmness, serenity, and trustworthiness while differentiating Healthium from its competitors.
Solution
Having in account that the application is falls in the wellbeing category and in the digital era, I started to play with geometric shapes to represent the concept of happiness, wholeness and wellbeing.
The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclic movement.
The heart represents the feeling of love, expresses enthusiasm and excitement, care and deep feelings of love. Geometric heart means 'we go digital', and fractals are in different main colors represent different emotional statement.
The color palette is created with the primary colors; red blue and yellow and the white element in the middle is for the interconnection of all of the emotions, acceptance. White evokes thoughts of cleanliness, bring a sense of vastness to a space. In the RGB color, model white is made by mixing red, blue and green light at full intensity.
The graphic elements
A collection of different deliverables was created for a variety of marketing applications, ranging from print to digital.
Editorial & digital design
Creation of a template with different layouts to use in a variety of resources such as ebooks, whitepapers, infographics, etc.
Deck design
Creation of a template with different layouts to use for internal and external communications of the company.
Social media marketing
Creation of different assets for a variety of platforms including Linked in, Facebook, Instagram and GoogleAds
