What if the signal behind a product never stopped moving?
Wave-Form is a speculative identity and expression system for adidas Bespoke Project:R.A.P. (Radical Athlete Perception). Data here isn't a number on a chart. It's fluid, taking the shape of whatever it touches. A footprint. A scan. A lattice. The same wave, repeating at every scale, never twice the same.
Wave-Form is a speculative identity and expression system for adidas Bespoke Project:R.A.P. (Radical Athlete Perception). Data here isn't a number on a chart. It's fluid, taking the shape of whatever it touches. A footprint. A scan. A lattice. The same wave, repeating at every scale, never twice the same.
SKILLS
Brand Identity
Art Direction
Concept Development
Typography
Motion Design
Visual Storytelling
Research
Art Direction
Concept Development
Typography
Motion Design
Visual Storytelling
Research
CATEGORY
Sport | Innovation | Speculative
CONTEXT
Bespoke is adidas' technology platform for creating tailored products for specific athletes and sports. I chose Project:R.A.P. because, with little publicly documented so far, it felt newer and less explored than other innovation stories.
RESEARCH
From athlete > data > structure.
Biomechanical and kinematic data show how an athlete moves, loads and interacts with the ground. But performance is not only mechanical. Stability, pressure, touch and sensory perception also become part of the design input. That data is turned into parametric lattice structures, tuned by zone, athlete and sport.
This raised one question: what if that continuous flow of information became the visual language itself?
OBJECTIVE
Blue Age Club draws inspiration from Blue Zones-real-world regions like Okinawa, Sardinia, Nicoya, Ikaria, and Loma Linda where people live exceptionally long, healthy lives through community, diet, movement, and purpose. For your 30-50 person community focused on longevity, health, happiness, and connection, here's a tailored branding objective.
Develop a complete visual identity system inspired by Blue Zones longevity principles, positioning Blue Age Club as an intimate community hub for 30-50 members pursuing extended healthy, joyful lives through shared rituals, nutrition, and social bonds.
STRATEGY POINTS
- Define audience (30-50 aged persona prioritizing long life via community, nutrition, movement) and position as a "personal Blue Zone" with time-zone visuals mapping life stages to habits.
- Capture essence through calm blues/greens (evoking sea, earth), organic shapes, and timeless type for trust and renewal.
- Visual Identity
1. Develop logo variants (primary: interconnected zones symbol; secondary: wordmark) with flexible lockups for digital/print.
2. Specify color palette (core blues for calm, accents for energy, connecting to Blue Zones), typography scale (headings in fluid serif, body sans-serif with rem-based sizing for web), and icons for rituals.
1. Develop logo variants (primary: interconnected zones symbol; secondary: wordmark) with flexible lockups for digital/print.
2. Specify color palette (core blues for calm, accents for energy, connecting to Blue Zones), typography scale (headings in fluid serif, body sans-serif with rem-based sizing for web), and icons for rituals.
- Scallable System & Applications
Mock core touchpoints: website, ID card, event touch points, social templates, merch, digital evolution on varios social media channels.
- Demonstrate cohesion across scales (e.g., favicon to billboard).
- Guidelines Deliverable
Produce Figma-embedded brand book (ex. colors in HEX/RGB, type in px/rem/%, spacing rules, do's/don'ts) for self-serve use by BAC team, emphasizing accessibility (WCAG AA)
Mock core touchpoints: website, ID card, event touch points, social templates, merch, digital evolution on varios social media channels.
- Demonstrate cohesion across scales (e.g., favicon to billboard).
- Guidelines Deliverable
Produce Figma-embedded brand book (ex. colors in HEX/RGB, type in px/rem/%, spacing rules, do's/don'ts) for self-serve use by BAC team, emphasizing accessibility (WCAG AA)
LOGO
The Blue Age Club logo is a wordmark built from clear, modern typography that reflects simplicity, balance, and timelessness. It represents our identity in its purest form and should always be used consistently across all applications to maintain recognition and trust.
MOOD
Blue Age Club embodies a sense of calm, balance, and timeless elegance. Our visual identity is designed to feel warm, inviting, and grounded, while inspiring vitality and curiosity. Through natural tones, thoughtful typography, and clean layouts, we create a space that encourages connection, reflection, and mindful living. Every touchpoint, from colors to imagery, sets a mood of serene sophistication - a place where longevity, joy, and purpose meet.
COLOR
The Blue Age Club color palette is drawn from the landscapes and atmospheres of meaningful locations around the world. Each shade reflects the spirit of places where people live in balance with nature and community - the deep blues of the sea, the earthy warmth of stone and soil, the soft greens of olive groves, and the sunlit tones of open skies. By grounding our identity in these natural hues, we celebrate timeless beauty, cultural heritage, and the harmony between people and their environment.
SCALABILITY
Our social media presence extends the Blue Age Club experience into everyday life. Each post, story, and campaign should express our tone, color, and mood with clarity and emotion. Visuals should feel consistent yet alive-reflecting our values of connection, longevity, and discovery. Every piece of content is an opportunity to inspire, engage, and invite others into the world of Blue Age Club.
TYPOGRAPHY
Inter Typeface. Chosen for Blue Age Club, Inter reflects our values of clarity, simplicity, and accessibility. It provides a neutral yet modern voice that supports our brand without overwhelming it, allowing our colors, images, and stories to take center stage. Versatile and reliable, Inter adapts seamlessly from headlines to body text, creating a cohesive and timeless typographic
