Experience the purity of Nordic nature in every drop
Context
BØE ØYEN is a natural cosmetics brand from Scandinavia that sources its ingredients exclusively from Nordic nature. The brand focuses on providing non-toxic and natural beauty solutions to women who are conscious about their health and the environment. The brand name, BØE ØYEN, reflects the deep connection with nature and the importance of protecting it.
Challenge
The challenge is to establish a unique and memorable brand identity that conveys its natural and sustainable values while standing out in the crowded beauty industry. The brand needs to communicate its commitment to using only natural and local ingredients and provide a sense of coziness and protection to women who use its products.
Solution
A minimalistic and sophisticated branding identity has been created, that reflects the essence of BØE ØYEN.
The color palette is inspired by Nordic nature, with blue representing the fjords, pink standing for the sunsets, and green for the forests and meadows. These colors are combined with a modern and versatile Helvetica Neue font, which represents the brand's balance between classic and modern aesthetics.
The color palette is inspired by Nordic nature, with blue representing the fjords, pink standing for the sunsets, and green for the forests and meadows. These colors are combined with a modern and versatile Helvetica Neue font, which represents the brand's balance between classic and modern aesthetics.
The brand logo is a simple and elegant design that features the brand name wrapped in two little borders that convey a sense of coziness and protection. The lines in the middle of the word Bøe represent the interconnection with nature and the farm, highlighting the brand's commitment to natural and sustainable ingredients.
Overall, the branding identity of BØE ØYEN is designed to evoke a sense of integrity, austerity, clarity, authenticity, and harmony, which reflects the Nordic culture and values. The minimalist collection of three colors allows women of all ages to achieve a fresh look with fewer products, encouraging them to simplify their beauty routines and live sustainably.
