The world’s first conversational AI Coach
Context
The campaign aims to introduce AIMY™, the world's first conversational AI coach, which is a prototype resulting from an innovative research initiative powered by CoachHub. AIMY™ is the result of collaboration between behavioral scientists, coaching professionals, and AI engineers, designed to interact conversationally with users. This campaign seeks to present AIMY™ to the world while highlighting its non-commercial pilot nature and its potential in the coaching industry.
Challenge
The challenge was to create a character that embodies AIMY™ with a futuristic yet approachable appearance, avoiding any intimidation that real coaches might have to feel displaced in that area, maintaining the brand guidelines of CoachHub.
Additionally, the campaign aimed to explore the use of AI in creating visuals, pushing the boundaries of traditional design methods.
Additionally, the campaign aimed to explore the use of AI in creating visuals, pushing the boundaries of traditional design methods.
Solution
Character Creation
Aimy was meticulously developed as a character that represents the essence of AIMY™. The character's design strikes a balance between futuristic aesthetics, aligning with CoachHub's brand, and showing approachability. This approach ensures that users do not feel intimidated when interacting with AIMY™. It's evident in the design of Aimy's clothing, which features a blend of knitted textures with futuristic touches, creating a unique and inviting visual.
Coherent Design Selection
After several iterations, the final visual design of AIMY™ was chosen based on its ability to balance all the mentioned elements. This includes considering the character's age and the environment in which she lives.
Visual Exploration & AI Integration
The campaign leverages the power of AI in the creative process. The character was designed using Midjourney and additional elements were designed using Figma, while the talking head animation was created using D-id and finalized with animation in After Effects. This approach not only showcases AIMY™'s technological prowess but also explores innovative ways to create visuals.
Conclusion
The AIMY™ campaign successfully introduces the world to the groundbreaking conversational AI coach, AIMY™. Through the creation of a character that embodies AIMY's essence, the campaign strikes a balance between futuristic aesthetics and approachability. Additionally, the campaign pushes the boundaries of traditional design methods by integrating AI in the creative process, showcasing the potential of AI technology in visual exploration and communication. AIMY's campaign is a testament to the future of AI-powered coaching and creative design.